New items that are introduced in the menu, like exclusive dishes, drinks desserts, might stay undiscovered by the customers leading to loss of their sales. Therefore, when new Items are introduced the restaurant needs to use different marketing techniques to make the customers, both regular and new ones, aware of them. However, some restaurants use discounting in order to sell the new items, although various other marketing techniques other than discounting exist which are described below:
Visibly Promoting New Menu items
The existing customers are the ones who are more likely to try new menu items as they are already known to items which are old in the menu and will be ready to experiment and try new items available in the restaurant.
Although you will need to do in-store marketing in order to fetch their attention towards new items. Use special formatting to highlight new items on the handheld menus, use dedicated columns for new foods and drinks.Highlight new items in digital food ordering kiosks.Provide attractive detailing and introduction about new items on the menu boards.Introduce promotional names of the new items on beer coasters along with the drinks.Offer promotional pamphlets, fliers to the customers with a description of new items.
Using the internet to spread the word
The Internet can prove useful in order to advertise and promote new items on the menu this can be done in following ways:
- By the means of social media, and using hashtags about the new menu items, adding posts and stories of attractive images of the new items.
- Running ads on social media and on third party websites.
- Encouraging customers to spread the word and share the posts of new items on social media in exchange for gift vouchers.
- Inviting social media influencers to promote new items on the menu.
One can use these restaurant marketing techniques in order to promote new items on the menu, without using any kind of discount.