If you have opened a business page on Instagram and planning to promote it, you need a campaign for the same. When you have a well-planned campaign in place, it becomes easier to increase your visibility to a wider audience and in turn, increase your follower base. Below is a list of 6 unique or quirky Instagram marketing strategies to inspire your campaign.
- Social Media Influencers
You can team up with social media influencers and get them to share their experiences on their feed, which in turn helps you to spread the word to a wider audience, aka, their own followers.
Think about celebrities as influencers on a large scale. You can have a popular face participate in your campaign. However if you are on a low budget, stick with social media influencers only.
You can run giveaways via your posts or stories as part of your campaign. Running flash giveaways on a regular basis is a good idea. Ensure to build the hype before you officially launch the first giveaway of your campaign.
- Creative Strategy
You can get creative with your campaign to make them more exciting for your audience. For example, invent a fun hashtag and ask your audience to post their picture using it. Choose a tag that is relevant to your niche.
It is important to keep your feed aesthetic and color-coordinated to better appeal to your audience. For instance, you can have a special backdrop for your products.
- Direct links
Instagram allows you to add shippable products to your pictures. It is a great way to enable the viewers to directly shop any product that appeals to them, right from the picture. This also means you need to have clear product pictures, and neat clicks. Flat lay pictures are excellent for this purpose.