With the advent of technology, it has been started getting incorporated in every sphere. When it comes to promoting a business, digital marketing plays a crucial role. A new buzzword in context of digital marketing that has come up in the recent times is real time marketing.
What is Real Time Marketing?
Unlike other digital marketing strategies which are pre-planned and have a schedule for execution, real time marketing involves no advance planning. It is a digital marketing strategy that focuses on current trends and involves getting immediate feedback from the audience. Once the feedback has been tapped, it is then further used by marketers to suggest and develop products and services in accordance with the preferences of the target audience.
Where does Real Time Marketing Manifest?
A powerful and indispensable part of any digital marketing strategy has to be social media channels. Since people all across the world are connected on social media platforms, these make for the best channel to manifest real time marketing or RTM. Twitter is an important platform where a real time tweet can gather hundreds and thousands of responses from relevant audiences. There are other ways too in which a company can reach out to its audience via RTM.
Why is RTM important?
- RTM helps increase awareness about your brand if you happen to channelize the uproar relating to an important real time event. For example, many marketers took advantage of the Pokemon Go craze.
- RTM also helps to attract new customers and retain them. This is because customers get a positive feeling about your brand and would like to remain connected with you over social media channels.
- Customers might even start recommending your brand!
If you’re still unsure where and how to implement RTM in your digital marketing strategies, FoogleSEO has the right guidelines to get you started. Learn more on http://foogleseo.blogspot.com/.